History

History of Mentos

1932

Mentos Becomes a reality

In 1932, brothers Michael and Pierre van Melle take a train journey to Poland which sparks the beginning of a Fresh New World. They have heard of an exciting recipe for soft fruit caramels. The trip gives Pierre a vision of peppermint flavoured caramel candy that will ultimately be known as Mentos.

1950

New Mentos Production

In 1950, export begins to France, Germany and the UK from The Netherlands, home of Mentos.

1960

Mentos in a Roll

In the 1960’s, an era that brought us fresh new looks in fashion and music, Mentos is sold in rolls for the first time

1976

First TV Commercial

In 1976 Mentos makes it’s own fresh, small screen debut with it’s first TV commercial.

1990

The Freshmaker

In 1990 ‘MENTOS THE FRESHMAKER’ becomes the new campaign voice. It clearly didn’t fall on deaf ears, because following its introduction Mentos sales worldwide increased dramatically.

2001

Perfetti Van Melle Merger

In March 2001, Van Melle, the Dutch maker of the world-famous hard coated chewy Mentos candy merges with Perfetti, a privately-owned Italian company producing and distributing candies and chewing gum. Perfetti Van Melle is the world’s third largest confectionery (sugar and gum) group.

2004

Mentos in over 100 countries

Mentos is available for sale in over 100 different countries.

2006

Chewing Gum launch

In one of the boldest moves in the history of Mentos in Australia, the brand launches into the chewing gum market with Mentos Ice Gum, offering 3 icy fresh flavours in a funky new packaging format that provides innovation to the category.

2008

Mentos Blast

Mentos Blast, a sugar free chewing gum which delivers a fresh flavour burst as you bite into the centre, launches in Australia. Mentos Blast Gum. A Blast of Liquid Refreshment!

2009

Mentos Cube

New Mentos Cube sugar free chewing gum is the latest addition to the Mentos gum range. It is a revolution in chewing gum offering a unique cube pack format or handy pocket pack. Mentos Cube is available in Tropical and Spearmint flavours.

2010

Mentos Aqua Kiss

Mentos Aqua Kiss sugar free gum is launched in a trendy and slim line convenient pack. The single layered Mint varieties of Alaskan (Peppermint) and Pacific (Spearmint) provide ultimate freshness while the unique 2 layered Acai Berry/Watermelon product delivers a fruity and fun experience.

2011

New Mentos Rainbow Roll

Mentos Candy launches Rainbow roll. This new roll contains 7 of the most popular fruity flavours! New technology allows Mentos to position each flavour so that you know what comes next and you are guaranteed 2 of each flavour!!!

2011

Mentos 3D

Mentos 3D sugar free gum is launched in Australia. New technology has allowed Mentos to develop a 3 layered Gum! The flavour combinations include Strawberry/Green Apple/Raspberry, Watermelon/Pineapple/Melon and Triple Fresh Mint!

2012

Mentos Mocktails!

Mentos Candy launches Mentos Mocktails Roll.
Mentos 3D sugar free gum introduces a new flavour to the range – Mentos 3D gum; Yuzu-Grapefruit-Orange.

2013

Strawberry Roll

Mentos Candy launches Mentos Strawberry Roll.

2013

Mentos Pure Fresh

Mentos Gum launches a new range – Mentos Pure Fresh sugar free gum!
Mentos Pure Fresh sugar free gum with green tea extract delivers pure breath confidence anytime, anywhere! Available in a wide range of pack formats to suit any occasion!

2014

Mentos Grape Mix

Mentos launches Grape Mix Roll! A combination of three delicious grape flavours.

2014

Very Berry

Mentos Candy launches Very Berry Roll supported with the “Stay Fresh, Don’t become your dad!” campaign.

2015

Mentos Pure White

Mentos Gum launches Mentos Pure White Sugarfree Gum in a tin. Mentos Pure White Sugarfree gum promises to helps keep teeth naturally white.

2015

Mentos NOWMints

Mentos launches Mentos NOWmints the “next generation in mints”. Mentos NOWmints is a zero sugar mint in a slimline tin that promises to deliver fresh breath. Available in 4 great flavours Freshmint, Spearmint, Strawberry and Orange, the perfect way to #UpdateYourMints.

2015

Sour Mix Roll

Mentos launches Sour Mix Roll. The next flavour instalment from Mentos which includes four sour flavours -­ Strawberry, Grape, Pineapple and Lime.

2015

Mentos Incredible Chew!

Mentos launches Incredible Chew. A unique chewing experience with delicious true to fruit flavours. Available in Strawberry and Grape Flavour. Mentos Incredible Chew contains No artificial colours.

2016

Mentos CHOCO launches

The irresistible taste of Mentos CHOCO hits the shelves in Australia for the first time. Mentos CHOCO is a delicious caramel chew with a chocolate filling - perfect for sharing with someone special in your life! Available in Choco & Caramel and Choco & Mint.

2017

Mentos Strawberry Mix

Mentos launches Strawberry Mix Roll. The next flavour from Mentos which includes three strawberry flavours -­ Creamy, Original and Sour

2018

Fruit Fusions

Mentos launches Fruit Fusions Roll. Enjoy a burst of flavours with these Mentos Fruit Fusions Chewy Dragees that offer lasting freshness with every pop!

2019

Soft Drink Flavour Mix

Mentos launches Soft Drink Flavour Mix Roll. Enjoy a burst of your favour soft drink flavours with these Mentos Soft Drink Flavour Mix Chewy Dragees that offer lasting freshness with every pop!

2020

Mentos Smoothie

Mentos Launches Smoothies Roll which contains a delicious mix of well-known and loved smoothie flavours including Banana, Strawberry and Mango.

2021

Mentos Mystery Flavours

Mentos-lovers are in for a big surprise with new Mentos Mystery Flavours. Get ready for a burst of colour and unwrap the mystery! Can you guess the flavours?

2022

Mentos Circus Fun

Step right up, folks, for the greatest taste on Earth. Featuring three new tongue-tingle-tastical flavours…Swirly Mega-Pop, Toffee Apple and Raspberry Snow Cone.